Usability Testing Tools from WooRank
Even the best designers and developers are no match for usability testing. Consider your great-Uncle Max, who struggles to end a call on Skype. Every. Single. Time. If your website is not easy-to-use for even the technologically challenged, you will lose people.
Usability tests are carried out to understand user behavior and to modify your website content, design or code accordingly. Big companies do this and with every dollar they spend they make ten to 100 times back from their web business as a result. In the early days usability tests were pricey but not anymore.
Prioritize usability testing to:
- Better understand your users.
- Save users’ time by placing website elements exactly where people expect.
- Decrease bounce rates.
- Increase ROI.
- Improve SEO.
Check out these 20 usability testing tools recommended for small to medium business websites. After all, who doesn’t want to increase their ROI?
Feedback Tools:
Get information on what lacks or what rocks on your website straight from the horse’s (user’s) mouth. Feedback tools allow you to ask your customers quick questions that give you an idea of their experience on your site.
1. Kampyle:
Kampyle Usability Testing Tool
Key Features:
- Custom feedback forms.
- Reports and analytics.
- Automatic/personalized reply to feedback.
- Shopping cart abandonment feedback tool.
- Wide variety of feedback buttons.
- Supports 60 feedback form languages.
Price: From $249 to $999 per month
Free Trial: 15-day free trial on Silver plan only
2. Qualaroo:
Qualaroo Usability Testing Tool
Key Features:
- Micro-survey form on lower-right corner of your web page.
- Live chat integration. Redirects qualified users to a live chat session.
- Intelligent question branching that asks users questions based on their previous answers.
- Library of ready-to-use questions.
Price: From $79 to $199 per month
Free Trial: 14-day free trial
3. iPerceptions:
iPerceptions Usability Testing Tool
Key Features:
- Unlimited surveys.
- 32 supported languages.
- SSL encryption.
- Add your own logo (even in the free version).
- Multiple design templates.
- Customizable ‘thank you’ page.
- Question set types include Demographics, Outcomes, Open Ended and Custom.
- Feedback scorecard.
- Email alerts.
- Real-time analysis and scheduled reports.
Price: A free plan is available with limited features. iPerceptions’ paid plan starts at $399 per year.
Free Trial: None
4. Usabilla:
Usabilla Usability Testing Tool
Key Features:
- Real-time visual user-feedback.
- Multi-language support.
- Recruit participants for an external survey.
- Run polls on different pages.
Price: From $49 to $199
Free Trial: 14-day free trial
5. Feedback Army:
Feedback Army Usability Testing Tool
Key Features:
- Provides ten – 50 paid reviewers to give feedback on your site. Reviewers are from Canada, U.S., U.K. and Australia, and source from a service called Mechanical Turk.
- Results sent via email or RSS and must be checked via the results page link displayed after you complete checkout.
- Supports English only.
Price: From $20 to $75 depending on the number of reviewers chosen.
Free Trial: None
6. ManyContacts:
ManyContacts Usability Testing Tool
Key Features:
- Drop-down contact form displayed as a bar at the top of the page.
- Can be used as a feedback form.
- Easy edit, installation and customization; no developer skills required.
Price: Free
Free Trial: None
Click Tracking and Heatmapping Tools:
These tools give you detailed insights into your users’ click patterns. For instance, if users click where there is no link this will indicate that a link should be placed at that point. Heat tracking works in accordance with click tracking and highlights areas based on how often they are clicked.
7. ClickTale:
ClickTale Usability Testing Tool
Key Features:
- Visitor recordings; watch a playback of visitor behavior on your site.
- 400 to over 100 million page views can be recorded per month.
- Visual heatmaps.
- Real-time reporting and analytics.
- Conversion paths.
Free Trial: None
8. MouseFlow:
MouseFlow Usability Testing Tool
Key Features:
- Captures clicks, scrolls, form fills and mouse movements.
- Click heatmaps.
- On-page analytics.
- Supports session-based pages on e-commerce sites.
- Quick demo available.
Price: From $13 to $260
Free Trial: None
9. Ghostrec:
GhostRec Usability Testing Tool
Key Features:
- Full playback of visitor recordings.
- Create predefined tasks with select users.
- Heatmaps.
- Reselling opportunities.
- Unlimited user accounts for employees.
- No monthly fees, pay as you go.
Price: From $0.03 to $0.05 per page-view.
Free Trial: You get 100 page recordings for free every month.
Guerilla Usability Testing Tools:
Guerilla usability testing is conducted by employing actual individuals to use your website while you screen record everything. This is helpful especially during the website’s design phase to improve your site usability before it even goes live.
10. SilverBackApp:
Silverback Usability Testing Tool
Key Features:
- Sessions recording.
- Mark noteworthy moments in sessions.
- Record volunteer’s voice.
- Quick export of files.
Price: $69.95
Free Trial: 30-day free trial
11. Telestream (Screenflow):
Telestream Usability Testing Tool
Key Features:
- Sessions recording.
- Works for Mac users.
Price: $99.00
Free Trial: On request
12. Camtasia
Camtasia Usability Testing Tool
Key Features:
- Both Mac and Windows versions available.
- On-screen recording.
- Share video recordings via email.
Price: $299.00
Free Trial: 30-day free trial
13. mediaCam
MediaCam Usability Testing Tool
Key Features:
- Capture onscreen recording.
- Automated task-based testing.
- Display task instructions.
Price: On request
Free Trial: 30-day free trial
Split Testing Tools:
Split testing tools are great for A/B testing your site based on two different sets of conversion elements served to your site visitors. Most of these tools can be integrated with Google Analytics or have their own analytics so that you can keep track of visitor behavior while the test is being done.
14. Optimizely:
Optimizely Usability Testing Tool
Key Features:
- Schedule your tests.
- Easy and quick editing of colors, images, text and arrangement.
- Multivariate testing available.
- Immediately deploy all visitors to the winning variation. You need not wait for designers or developers to push the design live, thus preserving precious web traffic.
Price: From $19 to $399 per month
Free Trial: 30-day free trial
15. Content Experiments:
Content Experiments Usability Testing Tool
Key Features:
- Assign certain percentages of your visitors to the variations.
- Get updates via email.
- Great free option for those well versed in Google Analytics.
Price: Free
Free Trial: None
16. Convert:
Convert Usability Testing Tool
Key Features:
- Can be integrated with Google Analytics.
- Easy HTML and WYSIWYG editor.
- Get real-time data on Google Analytics.
- Auto-piloting features.
- Geo-target by serving variations based on continent, country, state or province.
Price: From $9 to $1499
Free Trial: 15-day free trial
17. Visual Website Optimizer:
Visual Website Optimizer Usability Testing Tool
Key Features:
- All-inclusive usability tool including A/B testing.
- Multivariate testing available.
- Easy point-and-click interface.
- Split URL testing.
- More than 15 targeting variation options, e.g., location, system, behavior etc.
Price: From $49 to $129 per month
Free Trial: 30-day free trial
Testing Tools:
These tools include browser, email, mobile and performance-based testing.
18. Cross Browser Testing:
Cross Browser Testing Usability Testing Tool
Key Features:
- Test your site on 130 browsers with 25 different operating systems (OSs) and mobile devices.
- Real customer OSs used.
- A test lab for AJAX, HTML Forms, Javascript and Flash.
- Automated screenshots to verify and compare the layout of your site across multiple browsers, operating systems and devices.
Price: From $29.95 to $199.95
Free Trial: 7-day free trial
19. MobiTest:
MobiTest Usability Testing Tool
Key Features:
- Test your website performance on smartphones (Galaxy S, iPhone 5, Motorola XOOM, Nexus S and tablets (iPad).
- Enable video recording of page-load times.
Price: Free
Free Trial: None
20. Web Page Test:
Web Page Test Usability Testing Tool
Key Features:
- Developed and supported by Google.
- Compare site performance with competitors’.
- Browser performance testing.
- Mobile testing with video capture (powered by Mobitest).
Price: Free
Free Trial: None
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