How Does Local Search Marketing Program Work?

With Smartphones and Tablet PC’s being used everyday people are used to finding what they need whenever they need it no matter where they are.

Today’s consumers don’t use the phonebook anymore, they use search engines like Google, Yahoo, and Bing to find what they need. And the search engines show them local businesses right on a map.

But only the first page of the local search results matter.

That means your business must be on page 1.

Here are few numbers to help explain why local search marketing is so important.

• 50% of searches are local in nature.
• 66% of Americans use the internet to find local businesses.
• 82% of local searches follow up their search with a phone call or walk in.

The bottom line is that being on the map, on page 1, will help you sell more.

How Does  Local Search Marketing Program Work?

So what do we do to “push” our clients up the local search results? Through countless hours of research and analysis we’ve developed local search marketing strategies that will expose your business to countless thousands of potential customers each month. We’ll get you not only on the map but we’ll keep working until we push you to the top. Right where your business belongs.

These are just some of the elements of our local search marketing strategies.

1. Research the competition.

We’re playing “king of the Mountain” and we want you to be King! But to get you the crown we’ll need to know what the competition has done because we need to do more.

2. Keyword exposure.

One or two search terms is not nearly enough. We target and track as many as are relevant to the business.

3. Claim your Google, Bing and Yahoo listings.

Most companies will get you on Google. But that’s only 2/3 of the search engine market. We’re going to go after the whole pie which means Bing and Yahoo as well.

4. Build your listings and maximize their value.

Internet Yellow Pages, Review sites, and industry websites all have value. We’re going to maximize their return. We’re spreading the word and creating every listing we can.

5. Reviews, Reviews, Reviews.

We want as many as we can get and we’re going to help make sure you get them. We want your customers to talk about you. The more they talk the more the search engines will listen. And even more importantly your potential customers will be reading them. Reviews help sell!